I’ve been using this product for over 6 weeks and I really like it. I frequently get dry skin around my chin and I haven’t had it since using this. I apply it after showering and shaving. I don’t grow a heavy beard but if you do, I could see applying the oil before shaving would be practical. After shaving, I wet my hands lightly, put a few drops of oil in my palm, rub together, and then smooth it over my face and hands. I found it goes on better if my hands are damp first. I love how it smells too! I’m very satisfied and we’ll be re-ordering the product for sure. Thanks!!